How We Made Our Business Cards

Disclaimer: I never created a business card before. I didn’t think we needed one when Blain suggested it over 6 months ago.

But, as time went by, I saw his point and warmed up to the idea. Now I’m wishing we had done it sooner.

Quite a bit of effort went into our final product. So, we thought it would be great to explain how we got here.

Who Needs a Business Card?

We started Adjacent Concepts without business cards. We had plenty of clients and an online presence. Word of mouth and Google were our friends. Business cards gave us visions of shady, ambulance-chasing, accident lawyers.

A few months after, Blain mentioned talking to a small business owner about the web and their needs. Inevitably they asked for contact information. He had nothing to give them other than our web address and email on a napkin, very professional.

Around this point we started choosing our clients more carefully. Once we made that decision, we needed a much larger pool of potential clientele. Blain suggested business cards again and, this time, it seemed like a damn good idea.

Ok, We Need Cards. So How Do We Make Them?

We wanted something that you’d want to save. It couldn’t just be something that would fall to the back of a drawer. If we were going to give you our card. You were going to keep it and know where it is.

Further, it would remain true to our motto of straightforward communication. We didn’t want a bunch of random crap on there. A quick glance and you’d know how to reach us.

I began my search for inspiration with MOO’s templates. One set used inspirational quotes from selected famous people. This idea really struck me. With the right one I wasn’t throwing away that card: I’d frame it, put it on the wall of my office, birds would sing, peasants rejoice, and all would be right in the world.

But what quote? I searched for quotes from inspiring minds of the past: Leonardo DeVinci, Pablo Picasso, Aristotle, Winston Churchill, and so on. Then I found quotes from Albert Einstein. For a man that created theories on physics, I was amazed by how many of remarks revolved around simplifying things. After pages and pages of his musings, I found a quote that read like it was straight from the Adjacent Concepts manifesto.

If you can’t explain it simply, you don’t understand it well enough. - Albert Einstein

We’d found our card’s inspiration. It was even better than we hoped. It summed much of what we believe in our business. Einstein is our first celebrity endorsement.

When it came to information on the card, we wanted it read quickly. We flattened our logo and limited text to our names, email, basic company information.

Why no titles, tag-line, or company description? Through much discussion, we realized an important point:

You have our card because you know what we do. - Blain or Kevin (No clue who said this after all the back and forth)

We would never just hand out cards without talking to the person first. And even through word of mouth, you’d receive the card knowing that Adjacent Concepts makes websites. That eliminates any fluff.

Also, there are 2 of us. Titles don’t really mean much at Adjacent Concepts. We both design, program, work on finance, and business planning.

With that, everything flowed. Blain downloaded the template from and got started. A few revisions for font size and text alignment later we were off to the presses.

Why MOO?

We went with them because of their reputation for customer service and quality stock. You can get cheap business cards. But they use 100 lb stock at best.

Moo uses 350 gsm weight paper. That’s equivalent to 236.5 lb stock. We really wanted high quality paper for less creasing and better feel.

So, How’d it Come Out?

Simply amazing. I don’t think we could be happier with the end result. MOO delivered our cards a week earlier than quoted. The results speak for themselves.

Written on October 07, 2011 by Kevin

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